What is PVD?- Affordable, fade resistant (waterproof) jewelry.
- Kris Aare Naicker
- Aug 29, 2024
- 2 min read
Updated: Sep 25, 2024

What is PVD - and why are PVD Gold plated jewelry durable but also affordable?
Gold has always been a symbol of luxury and beauty, but when it comes to jewelry, it can be an expensive indulgence. Fortunately, there is an innovative process called Physical Vapor Deposition (PVD) that allows you to enjoy the glamorous shine of 18-karat gold on your jewelry without breaking the bank. Let’s take a closer look at how PVD works and what it adds to your jewelry.
What is PVD?
PVD, which stands for Physical Vapor Deposition, is an advanced technique used to apply thin layers of material onto a surface. This process is utilized in various industries, but it has also found its place in the jewelry world. When it comes to stainless steel jewelry with an 18-karat PVD gold coating, PVD is the key to achieving the desired luxurious shine without using a large amount of real gold.
How does it work?
The PVD process begins with meticulous preparation of the jewelry. The surfaces are thoroughly cleaned to ensure a solid adhesion of the subsequent coating. The jewelry is then placed in a vacuum chamber, where all traces of air and moisture are removed, and the chamber's temperature can be carefully controlled.
Now comes the exciting step: the goal is to apply a thin layer of 18-karat gold to the jewelry. For this purpose, the gold is heated and sublimates, meaning it transitions from a solid state to vapor without melting. The gold vapor moves within the vacuum chamber and condenses on the surface of the jewelry. The result is a beautiful and durable gold coating.
PVD technology enables an advanced and durable gold coating on surfaces that achieves a precise thickness measured in nanometers (nm), marking a new era in jewelry treatment.
What does PVD do for my jewelry?
PVD has many advantages when it comes to jewelry:
Beauty: PVD gives your jewelry the elegant and rich shine of 18-karat gold. They look expensive and exclusive, which can enhance your style and appearance.
Durability: The PVD coating is known for its resistance to wear, scratches, and tarnish. Your jewelry will remain beautiful for a long time.
Affordability: PVD jewelry is a more economical option compared to jewelry made entirely of gold. You can enjoy the gold sheen you love without breaking the bank.
Combination of styles: PVD coating can be combined with different jewelry designs and styles. This opens the door to a wide range of jewelry that suits your personal taste.
Overall, the PVD process gives your jewelry exceptional beauty, durability (waterproof), and affordability. So, next time you're considering jewelry that shines like gold but doesn't empty your wallet, you'll have a better understanding of how the benefits of PVD can make your jewelry even more radiant.
You can find a large selection of 18 karat gold plated earrings, necklaces and bracelets at Lakris Jewelry, which now exports to several European countries.
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