Gold-plated jewelry usually fades with exposure to water, sweat, and sunlight, lasting only a few months with daily wear, especially in the shower. However, in this category, you’ll find gold-plated jewelry that LASTS! If kept dry and removed daily, the color lasts a lifetime. With daily wear, including showers, the color lasts up to 2 years. Important: Avoid saltwater and bleach, as they can damage the plating. Waterproofing/fade resistance/durability applies to the metal, not the natural stones. Read more on our blog: ‘What is PVD?’.